Back in Action is a family firm established over 25 years ago. We are ethically and passionately against the distribution of personal data. At no time have we ever passed on personal data to an outside company.
Recent laws have been introduced in order to force other companies to follow our high standards, and these new laws, nicknamed "cookie law" have created many media headlines and perhaps some scare stories.
There is a chance that some web users are now worried about some very innocent practices which actually greatly enhance their own web experience.
At The Back Shop we'd like to reassure you that we have been compliant with the new rules for many years, and we are delighted to be able to provide consumer information below to confirm this.
Customer trust is our biggest asset, and if you'd like to see what our clients think of us please visit Trustpilot
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
If you believe that any information we may be holding on you is incorrect or incomplete, please write to or email us as soon as possible, at THIS address:
The Back Shop
14 New Cavendish Street
We will promptly correct any information found to be incorrect.
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
Payments are processed via HSBC.
However we understand some people are wary of entering Credit Card details into online orders. Our web site therefore has a unique feature whereby you can fully complete a web order without making payment, and then conclude payment with one of our staff after checking the order is right for you etc.
Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.
We may change this policy from time to time by updating this page. You should check this page to ensure that you are happy with any changes. This policy is effective from April 2012
If you choose to provide it, then in order to facilitate communications with you we will record personal details such as your name, email address, postal address and telephone number either from information that you have given us whilst using the website or from any personal correspondence with us, such as emails.
We also automatically collect information, but not personal details as per the last paragraph, about your visit to our site using Google Analytics. This information is used to make your visit to our site more efficient, and to help us follow browsing preferences on our site so that we can make regular improvements.
Many of our clients are attempting to recover from extreme back pain, and we run a consultancy system that allows them to get e-based advice and guidance 24/7.
The prime use of this system is to support users of our exceptional Mobiliser system. This is an example of a genuinely valuable use of email tracking and cookies ... we can see if Mobiliser users received our last piece of advice, and if it is essential advice that might be missed we can resend or call them. By this system we help thousands of people a year to recover after years of pain.
We use and require this information to understand your needs and provide you with a better service, and in particular for the following reasons:
We occasionally issue session cookies when strictly necessary for the operation of the website.
You can find out more about what cookies are, how to control them and delete them here: www.aboutcookies.org You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.
We use Google Analytics, which will issue cookies to help track how visitors use our website. This helps us monitor which pages you find useful and which you do not, and helps us make improvements to this website. These do not hold any personal information. Further information on Google Analytics and Privacy can be found here: www.google.co.uk/intl/en/analytics/privacyoverview.html
Third party services such as YouTube, Google Maps, Twitter, Facebook, Trustpilot, product demonstrators and product configurators may also issue cookies.
You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to the address on the contact page of this website.
As we said above ... Many of our clients are attempting to recover from extreme back pain, and we run a consultancy system that allows them to get e-based advice and guidance 24/7.
The prime use of this system is to support users of our exceptional Mobiliser system. This is an example of a genuinely valuable use of email tracking and cookies ... we can see if mobiliser users received our last piece of advice, and if it is essential advice that might be missed we can resend or call them. By this system we help thousands of people a year to recover after years of pain.
Our newsletters employ tracking so that we can monitor at an individual level whether a recipient has opened the email and what content they have clicked on. We only send our newsletter to recipients who have signed up to receive it. Recipients are able to easily unsubscribe from the newsletter if they wish.
Please note that calls to our shops may be recorded for training and quality purposes.
Hopefully you are reassured that we are a trustworthy place to order from.